http://hionadesign.com/my-work daily 0.75 2021-03-13 https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536206390936-221T5TFRZJR94V8MPIGQ/jb-brand-campaign-work-index-thumbnail.jpg MY WORK - Joe Bananas Brand Campaign Creative Direction https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536206246265-EWDFUOGQS0U8KABXYV10/marie-claire-australia.jpg MY WORK - Marie Claire AUstralia Digital Design https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536201070282-SJDM5AC53QUE4PPXCHGD/branding-hp-thumbnail-2.gif MY WORK - Icon design Branding https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536201206578-4WOZE900DD67ALUB9W49/creative-direction-hp-thumnbail.jpg MY WORK - Joe Bananas A/W 2018 Creative Direction https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536206297232-7TNHPGZOLL4EOCBHJW8Z/retail-styling-work-index-thumbnail.jpg MY WORK - Retail Concept Store Branding https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536206316827-Y8IAI8PHRWWJH8KMXNRB/jb-ss-2016-work-index-thumbnail.jpg MY WORK - Joe Bananas S/S 2016 Creative Direction https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536206339228-5BVF7WSXFOROX8HT2PVJ/rebrand-work-index-thumbnail.gif MY WORK - Joe Bananas Rebrand Branding https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536206274420-AKV1KFOF30CYQUNT4GA1/yahoo7-tv-guide.jpg MY WORK - Yahoo7 TV Guide Digital Design https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536206227228-R1WGO1EU43BRNDIZDOU3/home-beautiful.jpg MY WORK - Home Beautiful Digital Design https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536206195512-4NALBCNR9ARQC7M6MQYK/jb-ss-17-work-index-thumbnail.jpg MY WORK - Joe Bananas S/S 2017 Creative Direction http://hionadesign.com/welcome daily 1.0 2025-11-23 https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1535520105814-7FFI0SONFJ3K2J9ZC8ZU/digital-design-hp-thumbnail.jpg Home - Digital Design https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1535953597579-NS0MZRLSE4FWRERERB16/branding-hp-thumbnail-2.gif Home - Branding https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1535938502135-KQCA2TLHHEYJU7MA8F2A/creative-direction-hp-thumnbail-2.jpg Home - Creative Direction http://hionadesign.com/design-index daily 0.75 2021-03-14 https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1428710815389-8GJXQFY2L7MU689O2KNQ/mc-bkg.jpg Digital Design https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1428828238886-4B0P66AZGA2WC866PANV/home-beautiful.jpg Digital Design https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1428831077613-NGZ40VFS7O48VH5GVOXE/tv.jpg Digital Design https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1428827859362-1WGM44ASZDEUTFZC47CW/marie-claire4.jpg Digital Design - marie claire Australia View marie claire Australia UX project overview https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1428827887742-4GF3RSMLWIQL41G924YK/home-beautiful2.jpg Digital Design - Home Beautiful View Home Beautiful Australia UX project overview https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1428827903369-4KZTLYJ51ISC8XQ4PBQ6/tv-guide3.jpg Digital Design - Yahoo7 TV Guide View Yahoo7 TV Guide UX project overview https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1428718365508-Q5BC9NFQMH4KQMCPH0SS/marie-claire-before.jpg Digital Design The marie claire desktop website prior to redesign not only suffered from a dated aesthetic but many of its UI elements made for a cumbersome user-experience. As a result, much of the rich content was not being seen by users as it was not easily discoverable. https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1428718786738-Z8LY0RGLNK3R382O07VC/image-asset.jpeg Digital Design https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1428884271293-9B6BJHRUSPI3OVFPUMA9/image-asset.jpeg Digital Design By adapting the UI to fit the specific content available, a greater diversity of content could be surfaced. Through this modification, it quickly became evident that the use of rich visual collateral was a key performance driver for user engagement, and ultimately resulted in a significant increase in the consumption of this content type. https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1428828887229-XU3CLWDTALE82LQH1GOI/image-asset.png Digital Design The introduction of the right-hand content rail immediately addressed the issue of unsurfaced content. By placing it in an easily discoverable position on the site, there was a dramatic increase in content consumption and still proves to be one of the key traffic drivers for site reticulation. https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1428885998194-Z7LPW4LRJT7LUAR25JA6/image-asset.gif Digital Design https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1428886021424-5GJM3V6649YBJJJCB6ZU/image-asset.gif Digital Design https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1428744499719-M794WXDPX0MG74TM2GYA/image-asset.jpeg Digital Design https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1428745034786-2KAOYUQ12OPSDYP2ZJ8L/image-asset.jpeg Digital Design https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1428750169015-YBMJEWNA41BX7X3RRMYY/image-asset.jpeg Digital Design With a 'free-for-all' attitude to the design, I was able to unleash all the ideas I had bubbling within. I wanted to add to the user experience, giving them a new yet familiar way to read the content they loved. https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1428889399054-0293PDH0ZR8YTSTRIC79/image-asset.gif Digital Design https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1428889421071-0G6ZLFX5PQA95KMU7ZWK/image-asset.gif Digital Design https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1428800899355-13ZB7DG86VC2HU8544I2/image-asset.png Digital Design https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1428802491421-RLG43HZ1I3YR5GS7248D/Screen+Shot+2015-04-12+at+11.20.56+AM.png Digital Design https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1428801277163-FREOB65MW85XOGUIF7Y2/image-asset.png Digital Design https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1428805053818-7T0ZN4NRWRS6NOU7DGY1/image-asset.png Digital Design https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1428804957313-6DQBIVI87N9T3P0Z69CL/image-asset.png Digital Design https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1428814793896-DTKIZRO0BIYOSL32MOLA/image-asset.png Digital Design https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1428815426959-1DZF3HH5Q98NQ9H4GEDB/image-asset.png Digital Design https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1428888581236-M1NARGIBK6OKH0P5Q10J/splash_screen_hdpi.gif Digital Design Source: “Mobile Experience Usability Testing Report”. The research undertaken was consistent with the Common Industry Specification for Usability (CISU-7432). https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536223130732-AADBPGCUQJ6IQYJIWVKM/creative-direction-hp-thumnbail-2.jpg Digital Design - Creative Direction https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536223101783-DLFSCB2LL3WLV0ZTCRTU/branding-hp-thumbnail-2.gif Digital Design - Branding http://hionadesign.com/branding-index daily 0.75 2022-02-15 https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1531997800932-9XE1X74EQSG4355GBM3O/retail-styling-banner.jpg Branding https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1535946544388-W6FPV8TWEOW40VI7QM9E/hiona-sturrock-icon-design-banner.png Branding https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536042687186-WA15TRXV33MQIWVL12RP/jb-rebrand-banner.png Branding https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1535458185858-NM7N9J3FW384BVRDL3JZ/icon-design-thumbnail.gif Branding - Icon design See the steps I took to create a fun and versatile icon for fashion label Joe Bananas https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1535458187024-XEBKPRRLUUQ9YN652P0Y/retail-styling-thumbnail.gif Branding - Retail Styling Discover the ways in which I transformed the Joe Bananas retail presence https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536043199128-Z1N4JNNJNF6590T9YASW/rebranding-thumbnail.gif Branding - Rebrand Take a look at how I brought the Joe Bananas brand into the modern day https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1531895162520-VWK8V3S3R9C88GE957VK/andy-warhol-banana-print.gif Branding Andy Warhol's banana print used on the album cover of The Velvet Underground's iconic debut record, The Velvet Underground & Nico. https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1531988441111-6SDVHHPA3MP3SAVTUPEG/banana-hand-sketch.gif Branding STEP ONE: Exploratory design using hand sketches https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1531988579549-ROJUYI22L4ET2I8SQZ9O/basic-clean.gif Branding STEP 2: Set up basic outline of banana in Illustrator https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1531988644204-83TCWFX7DIHG8Q2DAGI4/basic-colour-banana.gif Branding STEP 3: Finalise design with colour https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1531994384675-7U243HZZFY8JZ9W7R8XO/joe-bananas-generic-banana-March2018-90x54mm-2.gif Branding And now the banana is free to roam the world... https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1532322293349-J9M5E1OWHD2BFQSB3K7X/lifestyle-moodboard.jpg Branding - LIFESTYLE Travel, jet-setting, exotic locations https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1532326260652-JDA5AXIKR4EJ02OITTH7/luxury-moodboard.jpg Branding https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1532327633618-DK80N3C01GZ4W5XLZZBQ/unique-moodboard.jpg Branding https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1532392596505-63JXWXBNCHF8R52EATGK/australia-moodboard.jpg Branding https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1532574192484-24W2LMEJ7POGXC49OGKV/competitor-armani-milan.jpg Branding Lighting is atmospheric and purposeful https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1532574300850-0FZ8CK3TXNOU4WVL9WZB/competitor-sparse.jpg Branding Product lines are displayed sparsely https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1532574147212-XUNN72T86OYGCLM57ISE/competitor-minimalist.jpg Branding Interior finishes are luxurious https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536034264962-8REEF6JRNPEWYPYDVXCA/entrance-sketch-gallery.jpg Branding https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536034159513-P15V4GDD226DIIT96RI9/sketch-floorplan.jpg Branding https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1535956927796-WCBSFJB2G0UYZMIX5HJW/mr-squiggles-entrance.jpg Branding Star of the show Mannequins are placed front & centre in the entrance of the store and are visible from the street https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1535957066930-6Q32MUWAWZ8GRH5886NZ/linen-shirts-shorts.jpg Branding Use the space Muti-tiered racks are utilised to display complementary ranges https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536035380482-FM977N6HWLIO5FAGO9YE/suit-bow.jpg Branding https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536035238661-6C933U6Y5QQRWOQ84RER/scissorhands.jpg Branding https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1535957346007-U3G2K8M81ZEYMN52J0EB/chinos.jpg Branding Stock lines are artfully displayed from the free-standing brass racks https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536035284092-WYCFRWFVGPS398GANE0Q/image-asset.jpeg Branding https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536035265115-BQ9Z51X33UHOSRTCIZAO/gi-zen.jpg Branding https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1535957222503-73PQHKE0QQRDEKOUZ95L/image-asset.jpeg Branding VIP lounge area is decked out with leather seating and customised Australian hardwood tables. https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1535957833396-TCLPCA6L0A3GIAH5JU8S/bar-set-up.jpg Branding Top shelf A vintage Singer sewing machine set up as the instore bar https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1535957563495-8GWU0FTJSK7KC6E8ZKQB/image-asset.jpeg Branding Examples of the fabrics' direct inspirations are displayed throughout the store, offering a visual and tactile experience for the customer https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1535956339771-G3SQLFLDRS0J6E0N2ULU/tape-measure-detail.jpg Branding Vintage tape measure lies curled amongst spools of cotton and driftwood https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1535957446614-B3DWMZDN3NIB7UJSM440/store.jpg Branding The store fit-out presents a mix of modern and vintage with elements of Australia and luxury https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536221046641-DTDVG4IIU8MHHE7BZAWU/colour-palette-black.gif Branding Matte black https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536046915606-MMAD9CKZX2A74BUNKZFA/colour-palette-white.gif Branding Classic white https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536046953936-GUF8K5HY0515QT6VJNNK/colour-palette-banana.gif Branding Banana yellow https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536047188275-9LHSZIOV3WT7JC33D26N/colour-palette-antique-gold.gif Branding Antique gold https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536048262946-RLBWXO6UIF3XVJAN5BR8/raleway-font.gif Branding Primary font https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536048367426-RAMQT52NT595GO4KEL9P/helvetica-neue-font.gif Branding Secondary font https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536049344262-CIXVCGJRQUS57R2HUJ19/JoeBananas-Logo.gif Branding Logo treatments for print and digital usage https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536573127114-ZKQDGZ4OE8NOIWDNCYES/joe-bananas-swing-tags.gif Branding Swing tag artwork https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536483874344-L26DIGXXZ1HAID5YSKPE/jb-swing-tag-front-face.jpg Branding https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536484118172-UBLZUYSG9FQZM01XZ4VW/image-asset.jpeg Branding https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536484444514-K0XQ327UUIF7MW3RVBRM/business-cards.jpg Branding https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536484699421-1EIPYA3I14SZ76ADIEGZ/joe-bananas-drawstring-bag-specifications-opt2.jpg Branding https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536484730627-RTJVKM0N030S3XNMG5OJ/joe-bananas-drawstring-bag-specifications.jpg Branding https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536484668212-OHRDGBUZBVIN93TDUKAU/tie-bags.jpg Branding https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536220717428-HTORUADZG33651U7E68W/digital-design-hp-thumbnail.jpg Branding - Digital Design https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1536220772409-EPXIQRDS0BS0XT0YK9KP/creative-direction-hp-thumnbail-2.jpg Branding - Creative Direction http://hionadesign.com/creative-direction-index daily 0.75 2021-03-14 https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1535001533663-KGXHHPUG9EX00OM9IOUJ/linen-shirts-web.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1535001770178-MJHFHUBF6G6NS35Z1GLO/160214_JoeBananas_01_0010-web.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1535001794256-SRMM855KR3IJ8K7ML1JR/bow-tie-trio-web.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1535002176427-W8WL3R3AA87H2L0OEFTC/160214_JoeBananas_03_0016-web.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1535002330446-QFOXJY4CSH1GK5G9CYV9/chinos-web.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1535001988948-VLF0SS4EJOPBTZDXHUNA/beach-to-bar-shorts-web.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1535002089001-0CCLRRZS1P6O6UZJNPXM/graphite-linen-shirt-web.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1535436254418-W9P3ZH5W8S4RTL5RW1J5/160214_JoeBananas_06_0089-copy-web.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1535436420215-S2N52G6ZBVTLF9M2UDL4/160214_JoeBananas_07_0095-copy-web.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1535436454812-K9FDE3HR6S7QF3AY6VQ7/160214_JoeBananas_08_0109-1-copy-web.jpg Creative Direction 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https://images.squarespace-cdn.com/content/v1/55275cc1e4b05420bb493fa9/1561379279157-H94PSF2XWGOC61ZPOW2C/cv-profile-icon.png <p class="" style="white-space:pre-wrap;">Curriculum Vitae: Hiona HAEATA</p>